iKhokha, Grow Your Business
iKhokha aligned with Sebenza, not only by our similarity in business colours, but in our audiences. People who are commuting, on the go, own a business or have a side hustle and digitizing payments.
iKhokha required research into the audience to inform their marketing decisions, as well as brand awareness. This campaign is rolled out in phases as we introduce awareness and move on to trust and buy-in with the brand.
Project Name: Grow Your Business
Client: iKhokha
Project Commencement Date: February, 2023
Project Completion Date: April, 2023
Campaign Elements
- Advertising Banners
- Research & Data Analysis
Campaign Results
- Advertising Banners
- 0.92% Click-Through Rate on the Medium Banners
- 1.56% Click-Through Rate on the Full Page Adverts
- Research & Data Analysis
- Of the users who own a business, 54% prefer using a card machine for payments
- 49% of business owners would want to buy their card machine in-store
- 46% depend on card machines for their speed
- 52% had not heard about iKhokha but would like to know more about the brand