BigSave, Store Promotions
BigSave is a family-run cash and carry business that started in 1989. They have stores across the greater Tshwane area and their portfolio of products includes groceries, liquor, stokvel, loyalty programme, bakery, butcher, homeware, etc.
BigSave required location-based targeting in order to drive foot traffic into their stores for their December ’22 and January ’23 promotions.
Project Name: Holiday Specials
Client: BigSave
Project Commencement Date: November, 2022
Project Completion Date: February, 2023
Campaign Elements
- Advertising Banners
- Demographics Data
- Location-based Ads
Campaign Results
- Advertising Banners
- 2.63% Click-Through Rate on the Medium Banners
- 5.44% Click-Through Rate on the Full Page Adverts
- Demographics Data
- 25% Zulu-speaking users, despite the advertising targeting predominantly Tswana-speaking regions
- 16% students directly collated with 15% of people that are between the ages 18-25
- Location-based Ads
- 31% Click-Through Rate Thembisa
- 28% Click-Through Rate Pretoria CBD