Household budgets have contracted to the point where almost nothing is left over for recreational pursuits, and coupled with South Africa’s very high data costs, means that for many, simply being online can sometimes be a luxury, or at ...
Safety of Commuters on South African Roads
The South African government's initiative grabbed our attention as they focused on public transport. To celebrate this initiative, we deployed a survey on our platform to understand and learn about safety within the taxi industry. Improvi...
Embracing the Dark Side
After years of Light Mode, introducing Dark Mode is a breath of fresh air. It allows users to customize their digital environments, like their devices, applications, and much more. ...
On the Journey to a Better Future
During May, Sebenza provided Mediashop volunteers with taxi transport to the Arise and Shine Hope Centre in Freedom Park Soweto....
Spending Habits of SA’s Taxi Commuters Unpacked
"South African marketers are familiar with how challenging it can be to reach these consumers,” says Marilu Smit, cofounder and quantitative director at Red Fox Insight. “To both speak to this audience in a language they understand an...
The Way Commuters Directly Influenced our Vehicle Branding
We strongly believe in backing up our decisions with validated data from reliable resources. Our platform has a survey mechanism, but we also get on the ground to speak to our audience face-to-face....
Sebenza: Making The Taxi Commute Worth The Trip
Sebenza is a way of life. This is where we support local content creators and product developers through deep partnerships that accelerate user numbers, while granting access to information and entertainment......
Sebenza Bridges Digital Divide With Free Wi-Fi for SA Taxi Commuters
Many people struggle with the high cost of internet and data in South Africa, making it difficult to stay connected and access vital information. However, a new tech platform is working towards changing this narrative by offering free WiF...
Streaming at the Speed of a Taxi
Competition is heating up in the public transport space as companies jostle to install WiFi routers in buses and taxis to access millions of commuters – a captive market for advertisers....