Greenpeace, Climate Crisis
Greenpeace ran a TVC campaign to raise awareness of the climate crisis and to educate commuters on the repercussions of not taking action to avoid climate change. A survey was run during the campaign to test commuter knowledge and awareness of Greenpeace Africa, climate change and the causes.
Project Name: Climate Crisis Awareness
Client: Greenpeace
Project Commencement Date: August, 2022
Project Completion Date: November, 2022
Campaign Elements
- Advertising Banners
- Video Ads
- Research & Data Analysis
Campaign Results
- Advertising Banners
- Small banner click through rate: 1.34%
- Medium banner click through rate: 3%
- Research & Data Analysis
- 45% of survey respondents are aware of who Greenpeace Africa is
- 73% are aware that fossil fuels were responsible for the climate crisis
- 58% are aware of climate crisis
- 72% are aware of what renewable energy is
- 70% know that renewable energy creates jobs